I am often asked by those with ambitions to start a business where they should raise equity finance. Although, external equity finance is not always right for a business (i.e. a lifestyle business), funding is often required and the options can be confusing and daunting.
I am often asked which venture capital firm is the best one to approach to fund a new idea or whether crowdfunding is right.
If you are not sure where to start, watch the full version of this short introduction to where you should be looking and why.